Gastronomia Chiappetta - Sea Salt packages
The first product of the brand Gastronomia Chiappetta was a line of salts with diverse flavors. We create a visual identity matrix, and unfolded it in the packages. To associate with the element "salt" we used nautical elements like ropes, hatches and anchors and even a visual joke with Moby Dick.
The result was a 32-pack line that attracted attention at both the point of sale and the reseller, who asked to resell the salts, and fulfilled its goal of being a gateway to future brand product lines.
The result was a 32-pack line that attracted attention at both the point of sale and the reseller, who asked to resell the salts, and fulfilled its goal of being a gateway to future brand product lines.
