Thaisa Camargo → Thaisa Camargo is a brazilian architect and decorator with a rustic chic style
Challenge → Her 10 year logo (her signature) brand identity was outdated (not to say non existing), not to mention her website. They did not live up to her amazingly cozy and elegant projects and the open, transparent and daily comms with her clients (something almost no architect does nowadays).
Process → We started the project by doing a fast conceptual brand positioning together. I then listed all the key points and wrote a manifesto that remained unchanged until today. The main concept is: The art of building homes with soul.
Challenge → Her 10 year logo (her signature) brand identity was outdated (not to say non existing), not to mention her website. They did not live up to her amazingly cozy and elegant projects and the open, transparent and daily comms with her clients (something almost no architect does nowadays).
Process → We started the project by doing a fast conceptual brand positioning together. I then listed all the key points and wrote a manifesto that remained unchanged until today. The main concept is: The art of building homes with soul.
For the visual process I brought two very distinct creative paths – a serif and a sans serif one. The color pallete was almost the same for both of them, since I was going for the light, warm, cozy & rustic vibe.
The chosen brand was the serif one and as we began refining, Thaisa loved the alternate “A” from the chosen font Crake. It gave a organic modern touch to the logo. As contrast we used a sans serif with personality for the secondary font.
Her new brand positioning, visual identity and website translated perfectly the blend of rustic charm and modern sophistication creating an emotional resonance with clients who value both tradition and contemporary elegance.
