San Basile → San Basile is a Brazilian distillery whose goal is to offer high-quality beverages at a fair price in a market where national drinks are not seen as good, and at a time when cocktail culture is on the rise, driven by the production and emergence of various national gin brands.
Challenge → Show tradition, heritage. Look vintage, elegant, premium, but no old.
Concept → Heritage, Premium
Challenge → Show tradition, heritage. Look vintage, elegant, premium, but no old.
Concept → Heritage, Premium
The Brand → We explored a lot of references and did and extensive historical research before settling for our visual path. For the logo, we wanted a letter with a curved A, like the Byzantine architecture, and found Mason, a perfect font with a matching personality to our distillery.
For the symbol I looked up the city of San Basile's crest, and took the tower element, redrawing it.
When I combined with the type, I looked like a crown, which was perfect for our visual goals. I then made some logo variants, seals, and other collateral visual elements. We defined a objective 3 color pallete: burgundy, gold and beige, to associate directly to the byzantine era.
The second phase of the project included the development, packaging design and launch of 16 spirits. After 2 years we developed another 14 labels for new spirits and 6 package designs for a new bitters line with unique botanical flavors.
