Kenti is a food delivery bag with a plate technology that keeps the food hot for longer. It’s like taking a pizza direct from the restaurant’s oven to your house’s table. “Kenti” has the same sound as the word “quente”, which means “hot” in portuguese.
In collaboration with WeDooo Marketing, we started the brand strategy and design process when they were in a newborn state, beta testing their product right after the pandemic, when food delivery in São Paulo was probably at it’s peak.
The first and obvious design choice was made: extra hot colors, emulating flames. From there I created the symbol as a direct translation to the company’s tech: a plate and a heat/smoke/vapor graphic in movement, embracing also the delivery item from their core business.
We then faced a challenge: our bags couldn’t be red (iFood), orange (Rappi) or yellow Glovo). With a clever suggestion from the client we used black and insited to produce the them with a very reflective logo, giving optimal visibility during both night and daytime and being different from other bike delivery players.
Some spec collaterals that I suggested at the logo presentation were actually produced by Kenti, such as the heat glove, the delivery guy’s coat and beanie.
