Fiume Freddo means "cold river" in Italian. A company of the Emporio Chiappetta group, with more than 100 years of tradition, Fiume Freddo is the branch that produces production inputs for the manufacture of artisanal ice creams, the gelatos. Studying some traditional italian typographies, a dynamic brand was created with small imperfections, to remind that the craft process is not fail-safe. In addition, a brand book and a whole line of packages were created, from bags to pots of various sizes.











