Olivier Morumbi was born from the opportunity to position a rare development in the neighborhood: a 141-square-meter, three-bedroom apartment, offering far more space than the local average. Marques Construtora wanted to highlight this exclusivity and create a concept that embodied sophistication and spaciousness. Our work began with the name, and Olivier was chosen for its elegant sound and timeless meaning, evoking longevity and solidity. The visual identity followed this direction, with refined typography, a sophisticated color palette, and a minimalist design that reinforced the project’s premium appeal.
With the brand defined, we developed a comprehensive campaign, ensuring that every touchpoint communicated Olivier Morumbi’s exclusivity. We created materials for print and OOH, designing polished ads for urban furniture and strategic billboards. In the digital space, we built designs for social media and programmatic media, ensuring a strong presence aligned with the brand’s positioning. Additionally, we produced videos and motion graphics that added depth to the project’s narrative.
Every detail of the campaign was meticulously crafted to translate the concept of a one-of-a-kind living space in Morumbi, blending art direction and copywriting to reinforce the project’s value.
The result is a solid case that converted Olivier Morumbi as one of the best selling developments for Marques Construtora, with 70% of the apartments sold at lauch day.
