I was invited by Athenas Agency to redesign and develop key visuals for the Green Your City brand, part of Heineken Brewery. By combining four core concepts of the project—City + Nature + Music + Circularity—I created a refreshed brand and its extensions, ensuring consistency and impact across applications.
This project merged strategic thinking with creative execution, resulting in a visual concept that reflects Heineken’s commitment to sustainability, urban culture, and innovative design. It was an exciting opportunity to contribute to a globally recognized brand, demonstrating adaptability and a deep understanding of branding principles.
