Real photo of the clinic with abstract posters created deconstructing elements and colors of the main logo.
Dr. Victor Bergamasco
Dr. Victor is an ophtalmologist located in São Paulo, Brazil. In the early talks we discovered he has a passion for bicycles since he was a little kid, so we took that element into consideration when creating his logo. We combined the bicycle wheel with the elements of the eye, creating an impactful and yet simple logo, easy to remember and with a direct identification to his line of work. For the execution of the main element we used the golden ratio proportion and had the inner iris done with a lot of divisions to provoke the moire effect on purpose. I also executed the folowing: - Brand and visual id - Stationery materials - Iconography for the exams - Website front end - Trifold brochure - Elevator poster - Whatsapp image - Clinic decoration
